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Body & Society
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Meridians, Chakras and Psycho-Neuro-Immunology: The Dematerializing Body and the Domestication of Alternative Medicine

Judith Fadlon

In recent years, complementary and alternative medicine (CAM) has grown both in popularity and economic importance. I argue that this success is primarily the result of domestication to the dominant culture of biomedicine and is readily observable in images and metaphors of the body used both in CAM and biomedical discourse. It is suggested that this shared imagery points to a new phase in the relationship between the body and society. The domestication of CAM is further illustrated through processes of dissemination and professionalization. The article concludes by discussing the domestication of CAM as a reflection of an epistemological shift in biomedicine alongside its continued hegemony.

Key Words: complementary/alternative medicine • domestication • the body

Body & Society, Vol. 10, No. 4, 69-86 (2004)
DOI: 10.1177/1357034X04047856
Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?